featuring Pixie Lott
UK brand Lipsy is a favourite amongst stylish South African girls. Their line yields young, fun and flirty dresses for a snazzy night out on the town. For the Spring/Summer 2011 collection, Lipsy has expanded their range to retro-chic daywear. British singer Pixie Lott lent her design ideas to the brand; creating two distinct, feminine lines. There's the relaxed and romantic 'California Dreaming' and the sexy and spirited 'Pixie Party'.
The colours are soft and girly with pretty pinks, peaches and flowery prints. The silhouettes are floaty and ultra-feminine. There are delicate day dresses, floral maxis, sundresses and ruffled jumpsuits. Pixie wears subtle make-up and loose natural waves for these country casual looks.
The cheery campaign was shot in sunny Ibiza, Spain. The dresses are styled with cute floppy hats, long necklaces, skinny belts and fresh flowers. The 'California Dreaming' collection has a Bohemian appeal to it, offering dresses in light fabrics, adorned with crochet and embroidery.
The second line, 'Pixie Party' is differentiated by the punchy colours, sexier shapes and sparkly accents. Pixie's make-up is amped up for this part of the shoot, with her platinum locks styled in side-swept waves. She is a party princess in the turquoise tiered dress and hot pink asymmetrical mini. If you're not one for colour, opt for a classic little black or white Lipsy dress.
Lispy's Spring/Summer Collection takes you confidently and fashionably from free-spirtied daywear to glamourous cocktail wear. There is an outfit for every occasion - a picnic in a park, trip to the mall, music festival, dinner date and girl's night out.