I noticed the gorgeous Katerina Graham wearing bright purple eyeshadow at the Teen Choice Awards earlier this month. It's a very bold look, definitely not one for shrinking violets. But Kat carried it off beautifully. The striking violet colour complimented her green eyes. She wisely kept the rest of her make-up very subtle, with dusky rose blush and nude lips.

Recreating this look can be quite tricky; you don't want people to stare at you and wonder if you've done your makeup in the dark. 

Choose a matt eye shadow for daywear and a shimmery one for night time. Try a pale lavender to start, if you like the effect, you can experiment with darker shades like plum or mauve. 

Here are some tips on how to keep it classy and pull it off as well as Kat.

Get The Look

1. Use an eye primer or concealer to hide any dark circles under the eyes & brighten up lids.
2. Sweep a light lilac shade over your entire lid, stopping just under the brow bone.
3. Layer with a darker shade of purple, starting at the outer corner of your eye, blending inwards to the middle.
4. Add a shimmer or highlighter to the inner corners of your eyelid. Gold or silver works well. 
5. For more definition, line eyes with a dark grey or black eye pencil.
6. To get Kat's complete look, use a purple eye pencil or the same shade of purple eye shadow to line your bottom eyelids. Alternatively, you can use a silver-grey liner. 
7. Finish off with a good coating of black mascara. 
8. Keep the rest of your make-up toned down with lightly blushed cheeks and clear lipgloss.

Nice To Try

Top Row

Kanebo Eyeshadow palette ES04. Four blendable shades including a shimmery aubergine and soft pink highlighter.

Stila eyeshadow duo in Orchid. Two complementary shades of purple.

Yves Saint Laurent Ombres 5 Lumiéres in Lilac Sky. Five harmonious colours in brighter and lighter highly pigmented purple shades.

Middle Row

Make Up Forever eyeshadow in Deep Plum. A matt texture with a satin finish and a hint of shimmer.

Maybelline Expertwear eyeshadow quad in Amethyst Smokes. A crease proof quad that instructs you where to place each colour.

The Body Shop Baked to Last eyeshadow in Amethyst. An iridescent indigo eyeshadow duo.

Last Row 

Dior 5 Colour Eyeshadow in Petal Shine. Pastel shades for a more subtle look.

Clinique Colour Surge eyeshadow quad in Plum Seduction. Pretty purple powder shadows that can be used separately or all together.

Lancomé Colour Design 5 Shadow & Liner Palette in Mauve Cherie. Long wearing shades to create a seamless, smokey look.

These eyeshadow palettes are available in department stores like Edgars or Stuttafords, and at Sephora, SAKS and Harrods overseas.

Celebrity Inspired Looks

These looks show that purple shaded eyes suit all skin tones, hair and eye colours. Notice that the rest of their make up is left soft and natural, with a dash of pale pink lip gloss.

Top Row

Rachel McAdams' orchid shaded eyelids work wonderfully with her blonde hair and blue-green eyes.

Redhead Emma Stone wears a shimmery lilac highlighter that extends up unto her eyebrows.

Keri Hilson's hazel eyes are brightened by a vivid violet colour.

Scarlett Johansson combined pink and purple to create a pretty and eye catching look.

Bottom Row

Emily Browning wears a smokey aubergine look that accentuates her green eyes.

Katy Perry, who is always one for the bold and unusual, mixed bright violet and lime.

Model Frida Gustavsson shows off dramatic purple smeared eyes at Jason Wu's Spring 2011 fashion show.

Eva Longoria bats her false lashes under a richly pigmented violet shade.

This is not a look for everyday, but instead for an occasion where you would really like to stand out. It's also projects a youthful, playful image. I have yet to find the courage to wear it out in society. What are your thoughts on this beauty trend? 


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